Lasting Blueprint Productions
Four qualified introductions in 78 days for a corporate and event video production company in Orlando.
At a glance
- Client
- Lasting Blueprint Productions
- Sector
- Video production
- Location
- Orlando, Florida
- Lane
- Dealflow, provider mandate
- Period
- 78 days
- Outcome
- Four qualified introductions
The client
Lasting Blueprint Productions is an Orlando video production company, certified MBE and DBE. It covers events, corporate video, training, testimonials and promotional content.
The brief
“Anyone who needs video” is not a market. The brief was to find organisations with something already happening that needed filming, such as an event, a training programme or a round of testimonials.
Our approach
Reframe the offer
Instead of selling video in general, we looked for activity that already needed recording. That turns a broad service into a specific purchase.
Follow the triggers
Upcoming conferences, training programmes, nonprofit campaigns and stakeholder meetings showed where video was needed now.
Focus on the strongest buyers
Event teams and conference organisers in one of the largest convention markets in the United States, associations and nonprofits, healthcare and professional services, training-heavy companies, and public buyers looking for certified diverse vendors.
The outcome
Four qualified introductions in 78 days.
This engagement was run in partnership with myoProcess (opens in a new tab). It describes a past engagement and is not a forecast of future results.