Tetra Films
A qualified introduction to Baffin, the Canadian footwear brand, ahead of the launch of its Terrain collection.
At a glance
- Client
- Tetra Films
- Sector
- Commercial production
- Counterparty
- Baffin, the Canadian footwear brand
- Lane
- Dealflow, provider mandate
- Outcome
- A qualified introduction to Baffin’s marketing and brand strategy lead
The client
Tetra Films is a Canadian commercial production company. Its work includes commercials for outdoor brands such as Husqvarna.
The situation
Baffin was preparing to launch its Terrain collection with two events in Ontario. It needed a team to film outdoor product footage, trail scenes and close-ups, and shorter promotional videos for advertising and social media.
Its marketing director confirmed the company was ready to discuss scope and budget straight away.
Our approach
Find the fit
Tetra Films’ commercial work for outdoor brands made it a natural partner for the launch.
Speak to both sides
We discussed the opportunity with both companies before anything was arranged.
Introduce
We arranged a direct introduction between Tetra Films and Baffin’s marketing and brand strategy lead.
The outcome
A direct line to the person responsible for a recognised brand’s product launch, with an immediate need and a budget to discuss.
This engagement was run in partnership with myoProcess (opens in a new tab). It describes a past engagement and is not a forecast of future results.